WE REALIZE PROMOTIONAL CAMPAIGNS BY INTEGRATING
WEB, MOBILE AND IN-STORE
CHANNELS WITH A SOCIAL MEDIA APPROACH
DEFINE

We define the right blend of channels and tools for each project in order to achieve our clients’ goals.
OPTIMIZE

We optimize the digital potentiality in order to create promotional multichannel campaigns that enhance the customer experience as well as the brand awareness and intention to buy.
MANAGE

We manage each campaign from its conception to its carrying out, including the creative and graphic development on online and offline media .
FRESH IDEAS & CREATIVITY
CONTEXT ANALYSIS

Online and offline competitors analysis. Study of the brand positioning and of the key points to define the brand strategy.
CUSTOMER BEHAVOIUR

Customer behaviour analysis. Focus on the main TOUCHPOINTS during the CUSTOMER JOURNEY.
BRAND STRATEGY

Definition of the strategy and the mix of channels and tools that create a trustful relation with the customers. Definition of the creative mood to use for the campaign.
MONITORING

Measurement of the results and optimization of the investments. Constant monitoring and analysis of the campaign.
MULTICHANNEL PROMOTIONS

We make your brands alive on different integrated channels, web, mobile and in-store, with the aim to create brand engagement and increase sales.
Multichannel contests​ Multichannel contests:instant win and drawing contests through the WEB and the MOBILE channels and on the main social networks: Facebook, Twitter, Instagram, Pinterest and Foursquare.
Rewarding campaigns: mechanics that reward virtuous actions of customers, shared on the Social Networks.
Drive to store promo campaigns.
Promo websites, Facebook Apps, Games&Videos.
SOCIAL

Social media strategy: we manage the strategic presence and the visibility of your brand on the most relevant social networks for your target in order to strengthen the relation with it.
We trigger engagement on the social networks through the sharing of contents that tell your brand from the customers’ point of view. We use web monitoring tools in order to define the right strategy to adopt: sentiment analysis, brand reputation.
MOBILE

We activate ways of interacting with the target and its mobile smartphones and tablets to create in-store traffic and enhance the shopping experience. Native and web-based APPS, as part of promotional campaigns or strategic tools, specifically created to improve the brand awareness and the customer engagement. QR codes and TAGs printed on paper supports that connect physical places to the digital world. Augmented reality, as a tool to improve the interaction of the promo and enrich them with dynamic contents.
Mobile ADV, instant couponing, geolocalized mobile campaigns, NFC.
LOYALTY

We create rewarding dynamics that build customer loyalty increasing purchase and retention. We carry out web-based loyalty campaigns for the Trade and Sales force to boost the sell-in and the brand loyalty. Thanks to an online rewarding platform, not only we reward who reaches the sale targets but we can also create a community where it is possible to share contents and implement e-learning programs.
CONTACTs
DIGITALBLEND of Oddone Lisanna 
Via Venezia, 44 
20060 Masate - Milan

PHONE
Phone: +39.02.87196167
Fax: +39.02.87181055

E-MAIL
info@digitalblend.it
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